Bing Attracts Sheep
26 07 09 - 15:40
TechCrunch says it would be naive to assume this means Bing users are more susceptible to ads. They claim that since Google is larger, its customers are statistically less likely to click on ads. This makes absolutely no sense whatsoever, and is akin to saying that since Toyota outsells Ford, Toyotas should have fewer accidents per mile driven.
No, TechCrunch got the right answer then tossed it aside for feel of offending Microsoft fans. Most people use Google; it’s reliable, it’s powerful, and we understand it. Bing doesn’t add anything for the typical user. Why would anyone switch to Bing? Well, $100 million dollars in advertising dollars attracted enough attention for Bing to be the second-largest search engine after Google. So, now we’re left with the people who listened to Microsoft’s advertisements using Bing, and those who ignored them using Google. Hmmm…
I think I know why Bing users are more likely to click on ads that Google users.
Trackback link:Please enable javascript to generate a trackback url