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This is the homepage for James Brokaw. I'm a Lieutenant Commander in the United States Navy, currently stationed in Washington State. I'm a avowed snow lover, part-time ski instructor, and year-round backcountry enthusiast. The header photo was taken of me atop Cowboy Mountain. Other hobbies include hacking, juggling, and generally being geeky.

This page exists primarily to serve as a homepage and link list for my web server, but it's set up as a blog, and I'll post interesting thoughts and ideas here.

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    « Hedgehogs in Space? | Home | Why I Dumped Clearwir… »

    Bing Attracts Sheep

    26 07 09 - 15:40

    Bing

    So here’s a shocker. If a visitor to your website arrives via Bing, they’re over 55% more likely to leave your site by clicking on an ad than if they found you via Google. This is important information for the millions of people who earn a living selling clicks on ads, but what does it mean?

    TechCrunch says it would be naive to assume this means Bing users are more susceptible to ads. They claim that since Google is larger, its customers are statistically less likely to click on ads. This makes absolutely no sense whatsoever, and is akin to saying that since Toyota outsells Ford, Toyotas should have fewer accidents per mile driven.

    No, TechCrunch got the right answer then tossed it aside for feel of offending Microsoft fans. Most people use Google; it’s reliable, it’s powerful, and we understand it. Bing doesn’t add anything for the typical user. Why would anyone switch to Bing? Well, $100 million dollars in advertising dollars attracted enough attention for Bing to be the second-largest search engine after Google. So, now we’re left with the people who listened to Microsoft’s advertisements using Bing, and those who ignored them using Google. Hmmm…

    I think I know why Bing users are more likely to click on ads that Google users.

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    Linkdump

    » Steambirds

    Okay, its a pretty cheesy flash game. But the turn-based air combat reminds me of paper games I played in school, and what’s not cool about steampunk? Steambirds

      |
    » Ah, dangit.

    The weight of the world has forced me to install Twitter. Dunno if I’ll actually be an active twitterer or not, but I need it to follow people. Dammit. Anyway, I’m LordHedgie if you want to see if I get active.

      |
    » What I'm Playing Today

    Believe it or not, Cisco is putting flash games on the web now. Check out the Binary Game which tests your ability to convert to and from binary quickly. For those of a less nerdy nature, try Bubble Spinner, the first game to actually improve on the classic Bubble Shooter game.

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    » TinEye

    TinEye is in open beta, meaning anyone can get an account. It is to images what Google is to text — it searches not for words (like Google Images does) but for the image itself. Upload an image, and it will find copies and varients across the web. Good for locating stolen copies of copyrighted images, or sources of photoshopped pictures, etc. Very powerful and interesting web tool for graphics!

      one comment |
    » Free Fun Games

    Here’s another high-quality free game, better than most store games — Battle for Wesnoth is a turn-based strategy game similar to Warlords. Try the Wesbowl multiplayer variation for unique fun!

      No comments |
    » Looking for good beer?

    When it comes to beer, its quality over quanity. But how do you find the gems amongst all the Coors? Try Beer Mapping, the Google Maps of beer.

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    » What I'm Playing Today

    Okay, I’ve been playing this for years. I’m a lifetime member of Quadradius (username Hedgie). You can play for free; members get some extra options and extra powerups appear in member-only games. Try it out, and if you see me, say Hello.

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